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Content Marketing

  • What is content marketing?

Content marketing is a strategy that involves creating, planning and distributing valuable content to attract, educate and retain potential customers. It relies on both the company's real activity and a search engine positioning approach, generating content that adds value and answers the target audience's questions.

It is a key component of inbound marketing, as it generates quality organic traffic, strengthens brand authority and converts visitors into sales opportunities

What types of
content are created?

  • News related to the companyu2019s activity (new acquisitions, trade shows, certificationsu2026)
  • Articles optimized for specific keywords
  • Content for blogs, social media, newsletters and landing pages
  • Text for new web pages
  • Downloadable resources such as ebooks, guides or case studies

Benefits for your company

  • Reach the customer right when they need your product or service
  • Increase qualified traffic to your website
  • Improve your search engine ranking with strategic content
  • Build trust and authority in your industry
  • Feed other marketing actions (social media, email, automations...)

How do we do it?

A content marketing specialist with training in communication, professional writing and solid knowledge in SEO, email marketing and social media. This professional acts as a bridge between the digital strategy and your companyu2019s narrative.
  • We create a custom monthly editorial plan based on SEO research and commercial strategy
  • We write content that speaks your language and that of the market
  • We coordinate publication across different channels (website, social media, newsletteru2026)
  • We constantly optimize based on results

What tools do we use?

  • SEO keyword research, carried out together with the positioning team
  • AI language models (LLM) for analysis, idea generation, translation and industry adaptation
  • Publishing and distribution platforms such as CMS, email marketing tools or social media

Garazi Castro

Content Marketing

Boost your business with strategic content