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Media Relations

  • What is media relations management?

It is the set of actions aimed at giving your company visibility in press, radio, television, and digital media. Through a proactive public relations strategy, we ensure that your news, achievements, or key messages reach the right journalists and become real news stories that increase your company’s visibility and credibility.

It is not about paid advertising, but about appearing in media because of your relevance and informational value: what is known as "newsworthiness".

What do we do at LeftArrow?

  • Analysis of your media situation and the opportunity to make news
  • Customized list of industry and general media outlets
  • Writing press releases aimed at journalists
  • Design of supporting materials: infographics, presentations, reports, etc.
  • Direct contact with journalists and media outlets
  • Interview and coverage management
  • Spokesperson training
  • Tracking of media appearances (clipping) and results evaluation

Benefits for your company

  • Multiply your visibility without advertising costs
  • Positions you as a leader in your industry
  • Creates valuable content you can repurpose across other channels
  • Improves external perception and market trust

What does this service bring to your brand strategy?

  • Builds trust: what others say about you holds more value than what you say yourself
  • Improves positioning and reputation in the market
  • Increases brand authority
  • Reinforces commercial campaigns, launches, or corporate milestones
  • Strengthens SEO strategy with authoritative backlinks

When is this service useful?

  • When launching a new product, company, or branch
  • To communicate a strategic alliance, investment, or certification
  • During events, trade shows, or notable participations
  • In times of crisis, where controlling the message is key

Garazi Castro

Content Marketing

Boost your business with strategic content