Design and Communication Make your brand communicate with clarity, coherence, and personality A brand is not just a logo. It’s the way your customers, suppliers, and collaborators perceive you. In the B2B world, where trust and professionalism are key, careful design and coherent communication make the difference. At LeftArrow, we work on identity, design, and messaging so that every physical or digital medium speaks in the right tone and conveys exactly what you want to project. Branding Corporate catalogs and...

Corporate Catalogs and Dossiers What is catalog design? It is the creation of printed or digital visual materials that present a company's products or services in an attractive, clear, and organized way. A well-designed catalog doesn't just show what you sell: it communicates your value proposition, reinforces your identity, and supports your sales team throughout the selling process. How do we approach catalog design at LeftArrow? Definition of the product or service to present Development of the table of...

Corporate Stationery and Materials What does corporate material include? Corporate material is the set of physical or digital elements that reinforce your company's visual identity. From a business card to folders, envelopes, presentations or signage elements, each medium conveys your brand's image, values and proposition. That is why it is essential that they are all aligned with each other and with your communication strategy How do we do it at LeftArrow? Visual identity review to ensure consistency across all media Design of each...

Trade Fair and Event Promotion What is trade fair and event promotion? It is the planning and execution of communication and design actions aimed at maximising your brand's visibility before, during and after its participation in trade fairs, conferences or corporate events. It goes beyond graphic design: it involves defining key messages, communication channels and visual tools that position your company in front of your target audience in a competitive environment. How do we approach event promotion at LeftArrow? Analysis of event objectives and target...

Media Relations What is media relations management? It is the set of actions aimed at giving your company visibility in press, radio, television, and digital media. Through a proactive public relations strategy, we ensure that your news, achievements, or key messages reach the right journalists and become real news stories that increase your company’s visibility and credibility. It is not about paid advertising, but about appearing in media because of your relevance and informational value: what is known as "newsworthiness". What do we do at LeftArrow? ...