Iban Arrizabalaga

"Be digital water my friend:
Curious and restless by nature. I adapt the famous phrase from BMW, Jeet Kune Do, the martial art practised by Bruce Lee: a very transgressive combat method, without fixed postures, very practical and with an almost unlimited amount of resources for combat situations, with which it is possible to adapt to any circumstance. Anticipation and the correct use of one's own and the opponent's strengths are the keys to its success. And that's where I draw my inspiration from to create the most attractive digital projects for our B2B clients at Left Arrow.

I am passionate about training and contemplating trends in order to offer the best current resource to the company. I have a degree in Business Administration, a master's degree in marketing and digital communication, a professional training in web design and pagination and a postgraduate degree in Internationalisation in business. Training is important, but it is very limiting if you stay in your comfort zone. That's why, after gaining experience as a digital marketing technician, I went to Ghana as a business consultant and digital marketing specialist for almost 3 years.

In the middle of the pandemic, I decided it was time to return to Gipuzkoa to become marketing manager of a leading industrial company. Subsequently, I have deepened my work in sales and digital marketing to third parties for their digital assets and internationalisation, on the one hand, and as Sales Development Representative in a unicorn company, on the other. Finally, I was seduced by the idea of having the responsibility of managing the viability of each LeftArrow digital project and, above all, working with the team so that the Sales and Marketing departments of our clients are coordinated and offer the best interrelationship.